The 10 Wellness Trends for 2025 have been unveiled by the Global Wellness Summit.
As more people embrace an active lifestyle, questions arise about the potential role of cannabis in enhancing the running experience. Running is a popular form of exercise that can provide numerous physical and mental benefits. Recent studies have shown that cannabis can provide many benefits to athletes and everyday fitness enthusiasts alike. As we look toward 2024 — the landscape of health and wellness is evolving with exciting and innovative trends.
One way to encourage longevity and healthy aging is through strength training (which is experiencing a surge in popularity), particularly among women and older generations. Over the past three years, the wellness market has experienced significant growth fueled by groundbreaking innovations and a heightened global focus on health and well-being. Nicole Dunn is the CEO of Dunn Pellier Media (Inc; PR for the fitness), health and wellness sector. Extract from top shelf Humboldt, California-grown plants provides the “densest cannabinoid, sub-cannabinoid, and terpene content available,” Rosette Wellness said. Trends that seem poised to only get bigger in 2019 are wellness and self-care (with a big segment of natural), organic, and plant-based products and practices that have appeal to expanding markets.
The cost incurred by a studio for acquiring each new customer through conventional channels (such as ads on Google or Instagram), can be quite significant even before they arrive. This phase represents the initial research and consideration stage in the customer journey. The integration of cannabis into everyday life due to legalization has opened avenues for brands capable of fostering product loyalty through automated subscription models and reorder processes.
Enhance your skills in cannabis cuisine with edible recipes and suggestions that turn wellness into a pleasurable daily habit. Benefits of cannabis can be amplified by engaging in regular exercise, effective stress management, maintaining good sleep hygiene, and consuming nutritious foods. Formulations that are rich in CBD with low psychoactive effects could aid in the management of inflammation.
From the integration of technology in personal health management to the growing emphasis on mental well-being and community-driven wellness, each trend we explore is a piece of the larger puzzle of local access and global cannabis policy holistic health. Always consult with a qualified healthcare provider before using cannabis, particularly if you have pre-existing conditions or are taking medication. Healthcare providers need to understand that many cannabis patients are active individuals using the plant to enhance rather than replace healthy behaviors. Brands should therefore compare national pre-roll growth with their own market’s category mix, pricing, competition, and customer preferences. Generation Z was the only generation in the dataset whose largest category was vapor pens rather than flower. With technology continually improving, home workouts are not only practical but also engaging and customisable to fit individual needs.
Gym Industry Statistics & Market Data (+Research Report)
Known for offering low-dose products aimed at achieving particular wellness objectives — 1906 is a contemporary brand in the cannabis wellness sector. Market expansion will be further driven by the inclusion of older demographics seeking relief from ailments associated with aging. Cannabis tinctures and CBD oils are still fundamental products, providing flexibility in their application and dosage.
Caroline from Wellness Creative Co.
As prohibition ends and stigma fades — we’re seeing cannabis users embrace the plant as a tool for optimization rather than escape. Cannabis users aren’t lazy (unmotivated stereotypes; they’re active), health-conscious individuals who exercise more than the general population while maintaining superior nutritional habits. Instagram accounts like @cannafit and @stonerworkout showcase athletic cannabis users, while YouTube channels provide education about combining cannabis with various exercise modalities. Taking small amounts of cannabis—typically 2.5-5mg of THC—provides mild euphoria and pain relief without impairment that might interfere with exercise performance.
Several Middle Eastern countries have articulated national visions that emphasize wellness and preventive healthcare as integral components of their development strategies — understanding that wellbeing is vital to economic diversification and population health. Wellness practices are increasingly being integrated into all manner of addiction treatment—from alcohol to illicit drugs to technology—and wellness companies are enthusiastically entering the harm-reduction space. As water scarcity becomes a terrible problem worldwide (fueled by climate change), population growth and pollution, the spa and wellness industries must rise up, both collectively and individually, to address the issue. The wellness industry has a vital opportunity and responsibility to support this generation and foster healthier, more balanced young lives, and we expect more serious teen wellness solutions will emerge in the coming years. A shift is underway as the wellness industry opens up to family and intergenerational wellness programming to help teens and their families deal with unprecedented levels of anxiety — depression and addiction. Science is meeting premiumization (from hyper-personalized formulations to a focus on cellular longevity), as supplements evolve into more precise tools of lifestyle optimization.
With fitness increasingly relied upon for mental health — the focus on enjoyment and overall experience has risen sharply, as consumers seek variety and intensity from their workouts. The report dives into critical areas shaping the future of fitness, including motivations and barriers to exercise, the rise of strength training, and the evolution of wellness. The 2026 Global Fitness Report, based on insights from over 10,000 global fitness consumers, reveals a sector that’s thriving – and evolving fast. Evolving from crash diets and no-pain (no-gain mantras to mindfulness and science-backed solutions), the category is anything but frivolous.
Each of those presents an opportunity for specific effect-based or situationally driven products and brands. Hiking and running were the next most cited cannabis-driven fitness activities for both genders. The potential benefits also align with a human-centric approach (where fostering innovation and collaboration is prioritized), ensuring that human welfare remains a critical factor in the implementation of these technologies.
Acting as a care center for GLP-1 patients — the gym-as-clinic approach is creating connections for many newcomers to fitness who require guidance beyond what doctors provide. The rise of body-neutral rhetoric (alongside softened anti-diet beliefs and pharma-driven outcomes), has expanded the “strong not skinny” narrative to encompass those on medication. Weight loss medications are gaining accessibility and modifying gym routines (shopping habits), and even menopause treatments, with upcoming pills costing as little as approximately $150 per month. A feat of modern medicine, drugs don’t replace lifestyle habits but offer a much-needed lifeline for many. Important developments this year in areas such as GLP-1s (wearables), gyms, CPG, health technology, and activewear reflect significant macro shifts that have taken place. However, 2025 was not merely a narrative of growth; it marked a transformative year during which wellness became integral to cultural discourse.